Google asks whether content is original, free of easily verified errors and clear about who stands behind it (creating helpful content), and treats content produced at scale to manipulate rankings as spam (spam policies). Typical AI writing can’t show where a fact came from. Every elessar article can.
Original
Written from your own sources, in your voice, not assembled from the open internet.
Accurate
Every factual claim is checked against the passage it came from before you see the draft.
Accountable
Each claim names its source, so anyone can follow it back to the page it came from.
Yours to approve
Nothing publishes until you say so. Then it lands in WordPress as a draft.
One source of knowledge. A whole world of content.
From search to social, every piece starts with your sources and ends with your approval.
Draft · 8 of 8 claims citedTax incentives for startups in PortugalQualifying startups pay a reduced 12.5% corporate income tax rate on the first €50,000 of taxable income.
mondaq.comVerified
“…Entities that qualify as startups are subject to a 12.5% CIT rate (or 8.75% in Madeira) on their first €50,000 of taxable income…”
View source
12 linksyour sourcesArticleWordPress draft
Blog posts & articles
SEO-ready writing, backed by your sources.
Fresh Legal Group· DraftStarting a company in Portugal? Qualifying startups pay a reduced rate of corporate income tax on their first €50,000. Here is who qualifies.From the article: Tax incentives for startups in Portugal
1 articleapproved by youPostsLinkedIn and X
Social media posts
Each article, turned into LinkedIn and X posts.
October planTue 7 · Startup tax, explainedApprovedThu 9 · Wills abroad: a checklistWritingMon 13 · Moving to PortugalProposedTopics from your sources and your industry
Trendsin your industryPlanon your schedule
Your content plan
Fresh topics, on a schedule you approve.
Examples of what elessar drafts. Fresh Legal Group is an example client.
One click to start. About ten minutes to your first article.
Give it your website. It proposes what to write and hands you an article you can check line by line.
/01
Enter your website
One click. It reads your site and drafts your brand profile while you watch: name, industry, audience, voice. Edit anything.
/02
Pick what to write about
elessar proposes topics from your sources and from what is trending in your industry. Choose one, or type a sentence.
/03
Check, approve, publish
Every claim shows the passage it came from. Approve with one button and it lands on your site as a draft.
Grow every client’s traffic from one account.
You know what grows a client and what gets a site penalised. elessar gives each client source-backed articles you can defend, without a writer on every account.
Deliver it as your own
Exports to WordPress, HTML and Word carry no elessar branding.
Review evidence, not prose
Every claim shows its source, so an editor checks the fact and leaves the prose alone.
Every plan starts with a free account and no card. Starter and Pro are billed monthly in euros through Stripe, excluding VAT. Cancel any time and keep the plan to the end of the month.
Need more than Pro, or a white-label arrangement? Talk to us. A person replies.
From the links you save: your own site, the industry news you trust, any page you choose. Articles are written only from those, and every factual claim points to the passage it came from, checked word for word. A claim without a passage is flagged before you approve.
Does anything publish without me?
No. Every article waits for your approval. Once you approve it, it goes to WordPress as a draft, or you export it as HTML or Word, and you press Publish.
Where do the articles go?
To WordPress, as a draft you press Publish on. Or export the article as HTML or Word and publish it anywhere. Exports carry no elessar branding. Social posts are written for LinkedIn and X, ready to copy or schedule.
Will Google penalise AI-written articles?
Google’s guidance judges content on whether it is original, accurate and accountable, however it was made, and treats content produced at scale to manipulate rankings as spam. elessar writes from sources you chose, cites every claim, and publishes nothing a person has not approved.
Which pages can it read?
Public web pages you link to. If a page blocks automated readers or sits behind a paywall, elessar tells you so and leaves it out. It does not read video.
Does it write in my voice?
Your brand profile is drafted from your website when you start, and you can edit all of it: the audience, the tone, the phrases you never use. Every article follows it.
What is a credit?
The unit every plan is measured in. An article is 50 credits and a social post is 1, so a month of Starter is about twelve articles, or fewer articles and a run of posts for each. You see the cost before an article starts. Credits renew each month and do not carry over.
Do I need a card to start?
No. The free plan needs no card. When you move to Starter or Pro, Stripe takes the card at checkout and bills you monthly, in euros. Prices exclude VAT.
What happens when I run out of credits?
Writing pauses. The app tells you before it starts an article it cannot pay for, and you can wait for your credits to reset on the first of the month or upgrade under Settings. There is no overage charge.
Can I cancel or change plans?
Yes, at any time, from the billing settings in the app. A cancellation takes effect at the end of the month you have paid for, and you keep the plan until then.
Can I write for several clients?
Yes. Pro gives you a profile for each client you write for, and exports carry no elessar branding.
What does beta mean for me?
The product is new and still changing. The free plan is the way to try it: your brand profile, your sources and about two articles a month, with no card needed.
Nothing publishes without you
